Choices in response to requests from people -- yes or no.
Choices when drawn to a certain action or behavior -- do or don't.
Choices in terms of opportunities that present themselves -- take it or leave it.
Choices in terms of discomfort or risk -- courage or cowardice.
Choices when faced with life's challenges -- laugh or cry.
I'll reference a choice I made in 2012 that affects my life today -- the choice to start the Deserve Your Great Life (DYGL) blog; a platform to share my thoughts through the art of written storytelling that provides a sense of validation for me / my feelings and for several of you / your feelings.
To lead some people closer to living as more courageous, vulnerable, purposeful, and empathetic versions of themselves (I say "some" because my goal is not to reach everyone).
It's the reason I chose to start DYGL in 2012 and why I still maintain it in 2017. It's the reason I still get led back to share posts despite my "disappearing acts" of 1-2-3 months at a time. It's the reason why I still keep the blog updated despite the possibility that several people might find my posts tiring or boring or nothing new.
I'll keep finding my way back to DYGL for as long as I believe it serves a good purpose and impacts some people positively. If I don't believe that anymore, I'll stop.
Now apply this to your life and the choice you made, recently or long ago, to start or build something of purpose and impact (it can be a product/service or a business or even a relationship). You might be feeling tired. You might be getting a lot of opposition, from your own mental dialogue and / or other people. You might be questioning the wisdom of your choice. You might be ready to throw in the towel. GOOD. It means it's time for a rethink.
Does it (whatever "it" may be for you) still serve a good purpose? Does it still have positive impact on yourself and others? Does it still produce joy and fulfillment within you?
If the answer is yes, feel free to continue with the choice. If the answer is no, feel free to make a different choice.